1960 Debate
- Visual image of candidates
- JFK "hot" (high definition. low participation)
- RN "cool" (low definition, high participation)
- Reaction shots
- cutaway to show impact
- 11 of JFK (118 sec.), 9 of RN (85 sec.)
- Quality of answers
- how, not what
- media as extension of senses, not mind
- Quiz show format
- Q & A only, not a true debate
- McLuhan: medium is the message
broadcast live from Chicago Sept. 26 at 8:30 pm
Producer: Don Hewitt of CBS
Moderator: Howard K. Smith
70m viewers out of 120m population
88% of 44m homes had TV
Gallup poll: 43% JFK, 23% RN, 29% even
voter turnout: 63.1% (highest since 1908)
JFK = 34,227,096 (49.9%), 303 electoral votes
RN = 34,108,546 (49.6%), 219 electoral votes
Democrats lost 2 Senate seats (but 64-36 majority)
Democrats lost 22 House seats (but 263-174 majority)
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